The Enlightenment and the Great Awakening. - 1534 Words

The Great Awakening and the Enlightenment were two historical events that shaped the thoughts of people and religion in America. The most important factor in both of these events is the common theme of reason behind the movements. The Great Awakening began about the 1930s and reached its climax ten years later in 1740. What exactly was the Great Awakening? It was a wave of religion revivals sweeping through New England that increased conversions and church membership. The beginnings of the Great Awakening were in Pennsylvania and New Jersey among Presbyterians and then spread to the Puritans and Baptists of New England. They were encouraged to confess sins done freely to the church in order to receive forgiveness. This whole movement was†¦show more content†¦People started to look at religion differently. Puritan theology focused on what God had done for the people. Now, people started to look at what man could do because of the gifts God had bestowed on us. The responsibili ty for salvation is not Gods but mans himself. Now Enlightenment had the concepts of reasons but they didnt agree with having to confess and humble themselves before the Almighty like the people of the Great Awakening. People close to the Enlightenment celebrated the human race and its capacities, they had argued they were worshiping God more appropriately than anyone else. They believed that some humans were like God, created not only in his own imagine, but that humans also shared his same creative power and people such as painters, musicians, and scholars, by these people practicing their intellectual powers were fulfilling their divine purposes. So like the Great Awakening they did look more at what them as humans could do for themselves, but in a much larger degree. Developments in England, such as the Glorious Revolution, the scientific methods and the rise of the parliamentary government made their way into the colonies, at this time. The Enlightenment began though, in Europe and then came to America around the early eighteenth century. The reason it mostlyShow MoreRelatedThe Great Awakening And The Enlightenment866 Words   |  4 PagesThe Great Awakening and the Enlightenment both profoundly impacted the American Revolution. Both ideas brought about a better understanding of the role of government in governing its people, the function of religion in the State, and a more general keener awareness of the rights of man. However, overall, the Enlightenment played the most pivotal role in bringing the American Revolution to fruition. The Great Awakening’s goal was to merely enhance the role of religion in people’s lives, and didRead MoreEnlightenment And The Great Awakening814 Words   |  4 Pages In the 18th century, Enlightenment and the Great Awakening changed the idea of freedom for the colonists. The Great Awakening was a time of religious revival in the colonies. Enlightenment was an intellectual movement in the 18th century which emphasized economic and political freedom. American and British tensions grew in this time period due to Britain wanting America to be under the king’s control. Enlightenment, the Great Awakening, the Founding Fathers, and different social groups changed theRead MoreThe Great Awakening And Enlightenment991 Words   |  4 Pages The ages of Great Awakening and Enlightenment were two of the earliest movements in the early colonies. These movements proved that people can be influenced in many different ways in relation to politics and religion. The Great Awakening called for the revival of the evangelical movement, while the age of Enlightenment took the focus off of the traditional church and dared colonists to apply individualistic views of religion, thus birthing many new religious denominations that challenged traditionalRead MoreThe First Great Awakening And The Age Of Enlightenment1663 Words   |  7 Pagescharacters, feelings, and most importantly God. As the Age of Enlightenment gradually came to an end, the British American colonists were ready to progress beyond the ideology of human reason and depend solely on biblical revelation. During the eighteenth century, a great movement known as the First Great Awakening swept through Protestant Europe and America, leaving a permanent impact on Protestantism. Furthermore, during the First Great Awakening, American colonists gained a deeper sense of personal revelationRead MoreThe Enlighment and the Great Awakening Influence on the American Revolution741 Words   |  3 PagesBoth the Enlightenment and the Great awakening caused the colonists to alter their views about government, the role of government, as well as society at large which ultimately and collectively helped to motivate the colonists to revolt against England. The Enlightenment was vital in almost every part of the founding of America, which included everything from government, to politics itself, as well as religion. Many of the ideas from the Enlightenment and the Great Awakening shaped our country asRead MoreA Leader Of Large Scale Boycotts On British Goods1445 Words   |  6 Pagesevents like the Great Awakening and Enlightenment, and the emergence of unique opinions like the Whig ideology. However, the colonists continued to demonstrate close ties to their mother country through satisfaction with the mercantilist policies controlling trade in the colonies. Although mercantilism imposed by the British brought the colonies and England closer, the concepts of individual liberty and choice that arose in pre-Revolutionary America through the Great Awakening, Enlightenment, and WhigRead MoreThe Founding Fathers The Politicians Who Led Colonial Assemblies And Congresses1522 Words   |  7 Pagesthrough events like the Great Awakening and Enlightenment, and the emergence of parties such as the Whigs. Meanwhile, they continued to hold close ties to their mother country through imitative actions caused b y the mercantilist policies controlling trade and taxes. Although mercantilism imposed by the British brought the colonies and England closer, the ideas of individual liberty and choice that arose in pre-Revolutionary America including the Great Awakening, Enlightenment, and Whig ideologies dividedRead MoreCauses Of The American Revolution1418 Words   |  6 PagesThe American Revolution was not just a spontaneous revolt over taxes some may think . There were many things that led up to the outbreak of the American Revolution, such as the Navigation Act, the Enlightenment, the Great Awakening, the French and Indian War, the Boston Massacre, and the Coercive Acts. It took many years for it to take place. This all started previously before 1775 with the first major event being the Navigation Acts of 1651. The Navigation Act of 1651 was an attempt to put moreRead MoreThe American Revolution And The War For Independence779 Words   |  4 Pagespolitics, culture, and religion. Politics were a significant cause because the colonist disliked the rules and regulations of the Charter that the King established. Culture also caused the Revolution due to the rational thinking of the Enlightenment. The Enlightenment gave the colonist the thought of self governing instead of being under the royal leader. Finally, Religion also impacted the American Revolution because Religion contributed the idea that the church should voice their opinion on governmentRead MoreImpact Of The Columbian Exchange On The New World Essay1570 Words   |  7 PagesII the brother in law to England’s Queen Elizabeth. This defeat gave strength to the Protestant cause across Europe. It also confirmed England’s naval supremacy, and it gave way to further colonization in America. Queen Elizabeth was looked at a s a great rules after this defeat of her brother in law. 5. Describe the â€Å"Headright system†. - This system gave male English colonist who bought a share in the Virginia Company and also could pay for their passage to Virginia would be given 50 acres upon arrival

Christianity And The Roman Empire - 1775 Words

After a long fought battle by Christians to belong Christianity flourished and spread throughout the Roman Empire. â€Å"Christianity, the core religion of the West, was born within the Roman Empire and was greatly influenced by Roman law and organization†(Perry 167). Whether or not Rome wanted Christianity it was there to stay. According to Spielvogel â€Å"Christianity fulfilled the human need to belong†(175). Christians formed a bond and communities where people could express their love by helping each other and assisting the needy. It made people feel more like the belonged in a way that just the Roman Empire could not do. The Roman Empire was way too big and impersonal that people needed an outlet and needed a way to feel like they were apart of something bigger than themselves. â€Å"The ideal of a single Christian society embracing many different nationalities, so dear to medieval thinkers, was superimposed on the model of the Roman Empire† (Perry 167). No matter what Christianity was spreading rapidly and the Romans were going to embrace this new religion and ended up building a successful empire around its ideals. Much like the Roman Empire the founders of the United States built this country off of Christian ideals. The separation of church and state can be defined as â€Å"a political and legal doctrine that government and religious institutions are to be kept separate and independent from each other. The term most often refers to the combination of two principles: secularity ofShow MoreRelatedChristianity And The Roman Empire979 Words   |  4 PagesSince the beginning of the Roman Empire, religion has always been a big influence in this state. Romans were polytheists believed in many Gods, they had the God of sun, moon, rain, etc†¦ But it was after the third century when Christianity started to form part and get a place in the Roman Empire. Christianity made a huge impact in Rome. Also, followers of this religion suffere d from emperor’s thoughts and conclusion about Christianity. Furthermore, the Christians were in persecution for many years;Read MoreChristianity And The Roman Empire979 Words   |  4 PagesAncient Roman Empire. Many of the people turned away from the god of old and began to believe in a god that gave salvation and hope. Salvation from this life and onto the next. This ideology would eventually come in many different forms, languages, and ideas. However, they were all waved under one flag and one religion; the cause of Christianity. The Gospel of Matthew: Chapters 4-7 quite accurately covers the main threats that Christianity posed to the Roman Empire. Why was Christianity such a majorRead MoreThe Christianity Of The Roman Empire1170 Words   |  5 PagesIn the 1st century C.E the religion of Christianity was formed from the life, death, and resurrection of its saviour Jesus Christ in 33 C.E. Christianity emerged in the Middle East which at the time was called the Greco-Ro man world because the Jews were under the control of Greeks and then the Roman Empire. At that time in the Middle East the most prominent religion was Judaism, they believed in the coming of their Messiah. Many of the Jews in the early formation of the Church believed that JesusRead MoreThe Between Roman Empire And Christianity851 Words   |  4 Pages(1) Describe the interrelation between the Roman Empire and Christianity by examining the following: (a) Emperor Constantine (b) The Latin Language (c) Church Ritual. The Roman Empire was extremely instrumental in the growth and spread of Christianity. It was already about 400 years old at the birth of Jesus Christ, the founder of the Christian faith, and directly influenced his life. The Roman Empire saw the growing Christian cult as threat, and ordered the crucifixion of Jesus. The followersRead MoreChristianity During The Roman Empire1526 Words   |  7 PagesChristianity in Rome Religion is an important feature in most cultures throughout time. Different religions have been more prominent than others, one of the most popular being Christianity. Christianity developed during the time of the Roman Empire. It began as a minority religion and grew into something much more than that. Christianity’s importance to the empire increased over time. At first, Christian values seemed different than those of pagan Roman civilization and Romans were not sure how toRead MoreConstantine And Christianity Of The Roman Empire1350 Words   |  6 PagesConstantine and Christianity in the Roman Empire Religion has always been an important force in the lives of common people. In the early centuries, Christianity was developing with a great influence to affect the Roman world. Constantine came to power in the Western provinces of the Roman Empire as an advocate of religious toleration. Constantine’s advocacy for religious toleration alongside his conversion marked a turning point of the Roman world and drove the spread Christianity. With Diocletian’sRead MoreEssay on Success of Christianity in the Roman Empire852 Words   |  4 PagesIn the Roman Civilization where the prevalent worship of roman gods were impersonal and did not provide a moral base or a message of hope, in the fourth century Christianity was formed, born as a movement within Judaism Christianity emphasized the personal relationship between God and people slowly spread through the Roman Empire until ultimately dominating the western culture. Three of the several factors that aided to the growth of Christianity in the Roman Empire were; the central beliefs andRead MoreChristianity And The Fall Of The Western Roman Empire1349 Words   |  6 Pagesof the Western Roman Empire as it related to theatre but I was intrigued to learn more. It didn’t seem sensible that the fall of the Western Empire would be placed, even a little, on the rise of Christianity during that time. It didn’t seem sensible for two reasons. The first reason is that Jesus Christ, in whom the Christians believed, had been born, lived, and crucified over 400 years before the Empire fell. His lifetime spanned only until the second emperor of the Roman Empire, before Rome’s crookedRead MoreEssay on The Spread of Christianity in the Roman Empire1117 Words   |  5 PagesFactors Which Led to the Spread of Christianity in the Roman Empire Christianity was not born in a vacumn. There were many social, geographical, historical and religious issues prevailing at the time of Christ and all of which were favorable to the spread of Christianity. Geograpicly, Christianity came into being in the Meditation world, the largest of the various centers of civilization at that time. Israel stands almost central to the five continents, dividingRead MoreChristianity s Domination Of The Roman Empire1253 Words   |  6 PagesSome may credit Christianity’s domination of the Roman Empire to Constantine’s Edict of Milan. This edict was a continuation of the Edict of Galerius, which essentially stated that despite the disapproval of the Roman government, Christians were allowed to continue worshipping, as long as they prayed for the well being of the state and allowed the government some control of the magistrates (Knipfing 697). The Edict of Milan furthered this by granting â€Å"both to Christians and to all men freedom of

Nature Vs. Nurture in Mary Shelley´s Frankenstein

Nature vs. Nurture Francis Galton, the English Victorian polymath first coined the term, Nature vs. Nurture in 1871, when he considered how much influence our upbringing had on our fate, and whether or not our destiny was preset. Long before the term Nature vs. Nurture was coined, Mary Shelley’s 1818 novel, Frankenstein, explored the idea of nature vs. nurture in the context of creation. The greatest exemplification of Nature vs. Nurture in Frankenstein is explored in the fate of the Creature, who begins his life a seemingly pure creation but eventually involves himself in violent revenge against his creator, Frankenstein. The examination of the Creature’s character must include an overall evaluation of the role Frankenstein had in his life, or lack there of. Within the analysis of Frankenstein’s Creation, the reader is subject to the scientific exploration aspect of the Nature vs. Nurture argument. Finally, we as readers are exposed to how the role of solitude in the evolution of Frankenstein’s character as well as the Creature brings the novel full circle in the evaluation of Nature vs. Nurture, and how much control one has when they decide to play God. In Shelley’s novel, the Creature is responsible for the murder and destruction of his creator, Frankenstein’s, family members and eventual life. The Creature, throughout the novel, is identified as a â€Å"monster,† which can be defined as, â€Å"one who deviates from normal or acceptable behavior or character; a threatening force†Show MoreRelatedNature Vs Nurture : Mary Shelley s Frankenstein2057 Words   |  9 PagesIn Mary Shelley’s Frankenstein, the theme of nature versus nurture is seen throughout the novel. Freud and many psychologists state that nature and nurture influence development because genes and environment, biological and social factors direct life courses, and their effects intertwine. Through the Creature s continual rejection by society and Victor , Mary Shelley shows that social rejection altars the Creature’s attitude towards society and pushes him to be vengeful. In Frankenstein the CreatureRead MoreMary Shelley s Frankenstein - Nature Vs Nurture1857 Words   |  8 PagesEasily one of the most notable themes in Mary Shelley’s Frankenstein, the role of nature versus nurture in developing children, recurs throughout the novel with the two main characters, Frankenstein and his creature, believing in opposite sides of this theme. Favoring nature, Frankenstein maintains that the creature was always evil from the moment of creation, regardless of the creature’s experiences. However, the creature, in his narrative to Frankenstein, argues that â€Å"[he] was benevolent and good;Read MoreFrankenstein : Are Monsters Born Or Created?1058 Words   |  5 PagesFrankenstein: Are Monsters Born or Created? Throughout the novel Frankenstein written by Mary Shelley, the creature is subjected to countless acts of violence and rejection. For a monster to develop, one must have been formerly exploited either by an individual or their society. The creature is not only a physical product of science, but his atrocious behavior is also an explicit result of Victor’s actions toward him. The creature was not born a monster, but slowly morphed into one as he experiencesRead MoreMary Shelley s Frankenstein, And The Modern Prometheus3901 Words   |  16 Pages â€Å"Frankenstein, or the Modern Prometheus†, by Mary Wollstonecraft (Godwin) Shelley Mary Shelley s novel Frankenstein is best known for its influence in popular culture through many film adaptations. It is in fact, however, one of the great novels of ideas. Write an essay that discusses in what sense you think it is a novel of ideas. What are its claims about human reason and human nature? Shelley explores some aspects of human nature, specifically human lust for power and the unfortunate way weRead MoreThemes of Frankenstein3337 Words   |  14 PagesThemes of Frankenstein Frequently, literature is intended to convey a significant idea or theme to it s readers regarding events that occur in our everyday existence. Occasionally these ideas appear in the context of straightforward characterization, but in some literatures, such as Marry Shelley s Frankenstein, these themes come to us in the guise of monsters, goliaths, dragons, gods, and myriads of fantasy-like components that express meaning in ways impossible within the boundaries of realityRead MoreAnalysis Of Mary Shelley s Frankenstein 1525 Words   |  7 PagesThe women in Frankenstein were pure, lifeless and innocent. Elizabeth stands up for Justine’s innocence but cannot prevent her execution. For both Victor and the monster, woman were the last thing they would ask for help, providing comfort and acceptance. For Victor, Elizabeth takes away his guilty conscience. The monster choses female of his kind to feel his awful existence. Both end up destroying the other’s love interest, making woman’s status from object of desire to object of revenge, whichRead MoreAnalysis Of Mary Shelley s Frankenstein 1054 Words   |  5 Pagesshow the control and dominance that men have in society. Frankenstein is particularly notable for its number of absent mothers. This may link to Mary Shelley’s own life, as her birth caused the death of her mother, Mary Wollstonecraft. The main absent mother in the novel, is the motherless monster. Although the monster was not born, he was created by Victor Frankenstein who he sees as a mother figure. Margaret Homans argues that while Frankenstein is creating the monster – while he is pregnant with itRead MoreSome Readers Have Seen Frankenstein as an Illustration of the Fear of the Power of Science. to What Extent Do You Agree with This View Based on Your Reading so Far?1734 Words   |  7 Pagesenlightenment where philosophical thought began and mans concern for a greater psychological form developed. However, duri ng this time of enlightenment and exploration, the values of religion and ethical thought challenged science and its moral reasoning. Frankenstein could be seen as an illustration of the fear of the power of science due to these social changes; however there is evidence within the text to support other aspects such as society and religion being the focal point of fear. On a basic level,Read MoreAn Analysis of Mary Shellys Frankenstein Essay1196 Words   |  5 PagesMary Shelly wrote Frankenstein in a time of wonder. A main wonder was whether you could put life back into the dead. Close to the topic of bringing life back into the dead was whether you could create your own being, like selective breeding however with more power. Perhaps she chose to write this story opposing to one of a Ghost as she felt it was more relevant to her era and wanted to voice her own opinions and concerns to what the future may hold. Playing God, pinching corpses, pretention isRead MoreHomosexuality in Victorian and Elizabethan Literature.6608 Words   |  27 Pagesstory about a vampire that challenged the Victorian gender roles and managed to reverse them, making men faint like women, and making women powerful like men, and called it Dracula. Mary Shelley created a a physical being out of a mans suppressed homosexuality due to his Victorian male upbringing; a man named Frankenstein. Robert Stevenson described what happens when a homosexual male attempts to live double lives to cover up his true feelings, and entitled it The Strange Case of Dr. Jekyll and Mr

Key Statistics for Merthyr Tydfil

Question: Describe about the Key Statistics for Merthyr Tydfil? Answer: Situational Analysis In order to perform a situational analysis for Trinity Child we can perform PEST Analysis and SWOT analysis. PEST Analysis Political There are not many political factors which affects a childcare organization in the UK. There are employment policies for the employees and the regulations for the operation of childcare organization but otherwise the laws, national and local authorities are favorable for this business. Economic From macro-economics standpoint, UK is on track to become the fastest economy in the G7 countries and among the european union. (Allen, 2014). Apart from that things that specifically affect the childcare industry are factors such as population growth, child population, employment, income growth and childcare costs. All these factors are in favour of Trinity because a favorable general population growth and a stable child-population growth i.e., live births means favorable business for Trinity as older childrens will be replaced by new borns. A decreasing unemployment rate means more and more people are able to afford childcare services which in turn creates more demand for Trinity. This is also favourable for Trinity because unemployment has been on a decline in UK. Apart from that, household incomes are on the lower side in Merthyr Tydfil county which makes non-commercial childcare more appealing as an alternative to the commercial childcare services (Aelodau, 2008). Technological With technological advances of the internet and access to cheap and high-speed internet access, mothers all around the UK are now more internet adept and are accessing information on topics such as childcare, health among others (Aelodau, 2008). At the same time, the use of social web has also boomed (LLC, 2013). This makes it an excellent opportunity for Trinity child to utilize such avenues to reach out to more and more mothers in UK. Social Increasing belief among parents who believe childcare is not just a mother's responsibility. However majority of mothers are still unable to make use of child care primarily because it is expensive. At the same time, research has proven that from birth to 6 years are the crucial period where lots of skills needed to attain higher level education and social adjustment are attained at the same time a child without a pre-school education suffered from lower cognitive output. SWOT Analysis Strengths The first obvious strength is that its an extremely low cost offering from commercial services. m A wide variety of service offerings which uniquely fills various gaps in traditional commercial service providers. Easy to attract fresh talent as theres a large pool of highly motivated and dedicated volunteers ready to take part in a community-oriented organization Weaknesses weak capital reserve The entire organization depends upon donation largely so if the flow of donation falls short, their operations would suffer. This would put them at a weaker spot compared to their competitors.The majority team would be young to begin with and have little to no experience because most of them would be volunteers. Threats Threat of competition from for-profit service providers Competitors could quite easily promote their businesses in better way because of sufficient marketing budget Mindset of parents since they might equate a not-for-profit venture with lousy and careless service An increasing household income in future could generally mean that parents would be able to afford commercial alternatives which in itself might be a deterrent from non-commercial service providers. Opportunities Late entrant to the market hence have the opportunity to learn from others mistakes and position their service in a better way WG Policy focusing on child poverty Sponsorship opportunities Opportunity to attract fresh talent from the large community of volunteers who could help in operations as well as in the ground-level marketing campaigns Could attain an opportunity wherein the organization can feature and thereby market itself among social organizations, ngos and other such networks Business Objectives Mission To improve life chances and support social inclusion of children and their families within the community, provided through a community owned Child and Family Centre providing education, affordable quality childcare, family support and health services Objectives To improve the life chances and support the social inclusion of children and families. To improve educational, health and economic prospects of children and families however that family may be defined. Marketing Objectives (SMART Approach) Marketing Objectives in general Increasing brand awareness among parents of methy county in the age group of 20 to 55 in the first year of the marketing plan Increasing awareness of prime services offered by Trinity from nonexistent to atleast 10% of the target market in the first year of marketing plan Achieving an 80% fill-rate of the class of the entire child care servicing unit in its first year of the commencement of the marketing plan Recruit over 100 volunteers from different volunteering platform to carry-out the ground level marketing Digital Marketing specific objectives Creating a digital presence based on analysis of similar organisations and best practices in the industry, so that visitors using the digital media will be more likely to engage with Trinity CFC and its products/services Securing unique page names and usernames on Social Media pages on platforms such as Facebook, Twitter and YouTube Integrating all channels of digital communication and marketing with the website as well as offline communication channels Initiating the digital marketing strategy Conducting a digital marketing research for SEO to identify keywords relevant to Trinity and the industry in general. Finding at least 50 such keywords To conduct a further research on keywords to identify their placement in the content of the website, how frequently they are used, amount traffic they attract, etc. density of a keyword in a particular page, high density keywords provides good rank of the page. Besides them highlighting of content is also there like html . Conducting a digital marketing research to identify some potential and other avenues for both paid and free digital banner-based and link based advertising. Identify at least 20 high-traffic paid websites for banner advertising as well as 10 high-traffic free websites for banner and link based advertising. Conducting a digital marketing research to identify keywords and phrases to be used for SEM. Identifying at least 20 such keywords relevant to the organization and the industry.The placement of ads will be performed by adsense tool of Google and similar tools from Bing and Yahoo. Designing of landing pages on Facebook, Twitter and YouTube by paying particular attention to the branding use on websites so as to ensure homogeneity. Identifying potential sub-groups, pages , tags and platforms on Facebook, Twitter and YouTube to help carry out paid advertising on these platforms effectively reaching the most specific target audience. Growth with digital marketing strategy Receiving 3000 unique visitors every month by the end of the first year Achieve a ranking of 1st page in at least 5 high ranking keywords on major search engines by the end of first year Achieve a ranking within first 3 pages in at least 20 high to medium ranking keywords on major search engines Attaining at least 20% of visitors on the site from SEO alone by the end of the first year Attaining at least 20% of the visitors on the site from Social Media Marketing alone by the end of first year Attaining a return of 50 visitors from 10GBP spent on paid marketing initiatives Spend no more than 2.2GBP average per click Achieve a CTR rate in excess of 2.3% by the end of first year Achieving at least 50,000 of genuine followers on YouTube, Facebook and Twitter combined from the target market Optimizing website as well as social media pages with the most relevant keywords Engage with at least 5% of the connected followers on social media pages using analytics and listening tools Segmentation, Targeting and Positioning Segmentation Parents with young kids are our entire market. If we try to segment the market, we get the following divisions: Stay-at-home parents with infants Stay-at-home parents with 1 to 3 years old kid Stay-at-home parents with 3 to 5 years old kid Working parents with infants Working parents with 1 to 3 years old kid Working parents with 3 to 5 years old kid Targeting However the focused segment would be stay at home parents with infants, working parents with infants as well as stay at home parents with 1 to 3 year old kids and working parents with 1 to 3 year old kids. This is because of two reasons. First, the organization wants to keep its focus narrow and provide only those services which they can deliver effectively and secondly because this is group where most of the parents look out for child care services. Positioning The services would be positioned in such a way that the segment group finds it attractive. The segment group with working and staying-at-home parents with infant kids would be attracted because their child would be taken care by women who had been mothers. So its ensured that there will be utmost care and diligence and that their kids would be in safest hands. While the other segment wherein both working and stay-at-home parents with kids of 1-3 year old would be attracted because their kids would be put in a stimulating and fun environment which is dynamic, safe and educational for them so that they could learn skills required for higher education and better adjustment in life. However in both of the case, well-trained and well-behaved staff, safety and security will be a common element. Tactical Plan Social Media Marketing Plan Non-paid activities - This tactic will include news sharing, content uploading, company updates and success stories. The news will be gathered from government organization which publish our achievements The content will be displayed on our website. The content will be dynamic and will get replaced with most updated content i.e. statistics and success stories. The content and company updates will be prepared by the companys staff on the basis of feedbacks received from organizations events. The content can be the upgraded statistics of the company and video recording of the events held and volunteers. In addition to the companys site, the free marketing tools will also be employed - Facebook, Twitter and Youtube. A facebook page of the organization will be made and targeted to segments which are mentioned in above section. Every news and new updates will be posted here. A youtube channel will be created where recorded events are uploaded. The updates will be posted on Pinterest as it has a higher number female visitors. Engaging with audience - On every single Facebook like, a thankful message will be posted. Every single comment will receive a specific reply. It can be an answer to the query or starting conversation by dragging the user on the website. Facebook posts will have images of various events, volunteers and each of them will be tagged to maintain a connectivity with the visitors. Special issues will be posted on Facebook and Twitter which will initiate the conversation and finally bring them on the website. Opinions polls on same issues will also be conducted on Facebook along with some quizzes and organizational content. Following digital marketing and social media marketing ethics will be considered to maintain the consistency of tools and messages - Ensuring consistency on all platform (i.e., timing of updates, number of updates per day, writing style consistency, consistency in messages being conveyed etc) Ensuring only useful and interactive contents Ensuring content are short, objective and free from any abuse and bias Any important comments/replies from people sohuld be taken into consideration, any question should be followed up with a reply etc Paid activities - Picking up the best news, contents, updates and stories and marketing on the identified pages, hashtags, groups etc from above and then creating an ad based on that and then targeting the right audience. The placement of ads will be governed by adsense tool. Search Engine Optimization Plan Onsite-SEO Keywords research and analysis Keywords Implementation - The keywords will be placed in meta tags of the pages. The high-traffic keywords will be placed in the heading of pages i.e. title tags, headings, alt tags of images and internal links. All the URLs will have descriptive title tags (GoogleUserContent, 2015). The canonical link tags will also be added. The speed of a page loading will also be recorded along with density of keywords. Keywords tracking Search engine submission Offsite-SEO The keywords will be placed in the anchor text i.e. name of the link (Bargeron, 2001). There will be no dead links. The traffice will increase as the links will be placed on the quality link partners which are already established. The site will be submitted to web and industry directories which confirms the legitimacy of site. Google analyitcs will be used to generate website traffic reports. Link Building Article Submission on directories Directory submission Classified sites submission Paid Search Engine and Banner Marketing The content will include the recently held events and percentage increase in the number of volunteers and people served irrespective of nationaltiy. Google, Bing, Yahoo will targeted in the first two years. Thereafter, depending on the nationalities of people, country-specific search engine will also be targeted. Apart from this, paid marketing will also include advertising on high traffic websites which are related to theme of this website. These may include high-traffic sites, sites such as WHO and UNESCO. Action Plan Team member Job description Team 1 (size of 3-5) Build awareness and engage with people on facebook, Twitter and YouTube. Marketing campaign launch first on Facebook with Twitter and YouTube to follow. Creating of website content Creating of daily posts Monday to Friday. Engaging with audience on all Social Media platforms Post engaging questions Mention about personal life experiences Monitoring of performance and recording it in a separate spreadsheet Team 2 (size of 1-2) Carry out Facebook, Twitter and YouTube advertisements Creating of content and creatives wherever necessary for the same Monitoring performance of advertisements Team 3 (size of 2-3) Keywords research Competitor Analysis Keywords implementation Article Submission Link building Directory submission Monitoring of performance using analytical tools on a spreadsheet Team 4 (size of 1-2) Identifying websites and other avenues for paid marketing iniatives Carrying out paid marketing activities on Search engines Monitoring performance of paid marketing activities Performance measurements Key performance measurements include visitors to websites, ranking of keywords on search engines, receiving visitors via SEO, receiving visitors via social media marketing and attaining a certain amount of followers or likes on social media accounts of the organization. Visitors on website are to be measured with the help of an in-built website analytics tools such as Google Analytics and an external analysis tool such as compete.com (Google, 2015). The performance and metrics, will be noted down in a spreadsheet every week with a performance review every quarter. The ranking of keywords will be tracked with the help of search engine specific keyword tool and its performance will be monitored daily. The CTC rate will be monitored daily. In order to ascertain, the number of visitors on the site from SEO and from Social Media the in-built analytics tool such as Google Analytics will be used. This calculation will be done quarterly. All of the paid marketing initiatives including search engine advertising, banner advertising and article advertising will be summarized weekly and its ROI will be measured. The benchmark here being 20 visitors / 10 GBP and a max of 2.2 GBP per click. Inbuilt analytical tools of the social media platforms will be used to understand the engagement, reachability, impact and growth rate. Control and Measurements Measurements related to the specific objectives of the digital marketing plan are outlined earlier in this document which includes visitors to website, followers on social media accounts, keywords and their impact among others. The responsibility and frequency of measurements has been listed earlier. Measurements actually happens daily automatically in the background, only it is observed and noted down at specific intervals. Measurements are to be reviewed every quarter. A mathematical formulation will be prepared in order to predict if the objectives will be met by the end of the year or not, if it is found that the current trend does not paint a favourable picture at the end of the year then additional funding, team and / or activities will be employed to correct the variance in the long run. However, a variance of +/- 10% is ignored. References Aelodau, G. (2008).Key Statistics for Merthyr Tydfil. [online] Wales. Available at: https://www.assembly.wales/NAfW%20Documents/merthyr_tydfil.pdf%20-%2018042008/merthyr_tydfil-English.pdf [Accessed 26 Mar. 2015]. Allen, K. (2014).UK on track to be fastest growing G7 economy despite slowdown. [online] the Guardian. Available at: https://www.theguardian.com/business/2014/oct/24/uk-economic-growth-slows [Accessed 26 Mar. 2015]. Bargeron, D. (2001).Robustly Anchoring Annotations Using Keywords. [online] Microsoft. Available at: https://research.microsoft.com/pubs/69898/tr-2001-107.pdf [Accessed 26 Mar. 2015]. Google, (2015).Google analytics. [online] Available at: https://static.googleusercontent.com/media/www.google.com/en//grants/education/Google_Analytics_Training.pdf [Accessed 26 Mar. 2015]. GoogleUserContent, (2015).Search Engine Optimization Starter Guide. [online] Available at: https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf [Accessed 26 Mar. 2015]. LLC, B. (2013).2013 UK Report. [online] BabyCenterSolutions. Available at: https://www.babycentersolutions.com/docs/BabyCentre_2013_UK_Social_Mum_Report.pdf [Accessed 26 Mar. 2015]. Answer: Marketing Objectives (SMART Approach)