An Overview of the Hospitality and Tourism Industry Research Paper

An Overview of the Hospitality and Tourism Industry - Research Paper Example This "An Overview of the Hospitality and Tourism Industry" outlines and analyze the restaurant management in Chicago and defines the main aims of it in order to improve this branch of hospitality and to attract new customers. The everyday life in Chicago is very fast and competitive and people barely find time to spare for unconstructive activities such as enjoying an exclusive feast. College students and working class always prefer grabbing a quick snack between breaks and only wish to give minimal lead time between ordering food and being served. Since Chicago represents one of the busiest commercial and capital hubs of America, there are high stakes involved and thus various strict regulatory bodies exist that closely monitor all food and hospitality businesses. Not only the mandatory standards are complied with, but restaurants also attempt to meet requirements of voluntary codes pertaining to quality, health, hygiene and safety. This social business is for the public at large an d hence to gain their support and create goodwill amongst diversified population of Chicago, it is crucial to fulfill needs of the desired market niche. Demographics of targeted market segment must be carefully studied and preferences be analyzed before establishing the offered menu and the overall aura of restaurant. In order to outperform hundreds of brands already prevailing in the market, some uniqueness and exclusivity needs to be developed that attracts customers who can find those factors nowhere else. This may be the special food, innovative methodology or unrivaled services. Innovation through technology Technology has swayed the hospitality industry of Chicago in recent decades. New innovations are highly valued by the Chicago people and thus all famous brands continue to develop and introduce newer methods of cooking and serving through usage of technology. Moreover, few inventions such as the social media, has helped businesses in collecting vast amount of demographic in formation of customers and in conducting mass marketing campaigns. Often, new restaurants market their business on social media portals and operate online only for collecting orders and making deliveries, with no physical dine-out outlet and hence save substantial costs. Furthermore, various brands have introduced self-service stalls in different busy locations of Chicago; these booths have automated equipment with no human intervention. A customer can conveniently place