Research Paper Introduction_1 Essay Example | Topics and Well Written Essays - 250 words

Research Paper Introduction_1 - Essay ExampleAs such, all(prenominal) the aerospace logistics companies, Kuehne+Nagel included, have to morph constantly with respect to the varying trends to survive. Specifically, the market structure affects the business model of a company that has to be compatible with the prevailing market conditions. Kuehne+Nagel is precisely struggling to manage cost office that is just a part of the whole issue of market structure. The problem is partly contributed to by the customers who map cost as their tool for choosing an aerospace logistics company, and partly by the presence of several companies who have to scramble for the hardly a(prenominal) clients (Francois, 2012 p. 1). With its traditional business model which did not pay much attention to cost positioning issues, Kuehne+Nagel build itself in financial mess when it had to lower its prices in order to come into equilibrium with that of the market. However, reducing the cost acted as a double-ed ged sword, drawing clients in but stretching the operations of the company. The only root was to devise such cost-friendly solutions like shared warehousing among